NEW, RETURNING, & EXISTING CUSTOMERS

Black Friday Savings for Everyone 

This year’s Black Friday sale is unlike any we’ve done before. In the past, we slashed prices on products and add-ons to spark interest—but Act! Advantage has completely changed the game. Each tier now delivers so much built-in value that traditional discounts feel outdated. Instead, we’re focusing on offering irresistible upgrade deals that help you move up the tiers and unlock even more benefits for your business. What a difference a year makes!

Explore the exclusive offers we’ve lined up for new, returning, and existing Act! customers during the 2025 Black Friday Sale, and see how you can gain the ultimate advantage.

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ACT! PREMIUM CLOUD LOOKUP ENHANCEMENTS

Act! Cloud Lookups are Worth another Look

Since early summer, Act! has been on a mission to reinvent the lookup experience in Act! Premium Cloud (APC). What started as bold, disruptive changes has evolved into a polished, powerful feature set that not only matches the desktop experience—but in some ways surpasses it.

 

The latest update, released in early November, marks a turning point: Cloud lookups are now faster, smarter, and more intuitive than ever before and finally include the right-click lookup feature within fields from the Detail view—a favorite lookup style amongst desktop users of Act!. 

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ACT! PREMIUM CLOUD TO INTRODUCE

New Enhanced Mail Merge Capability in early December

Act! Premium Cloud will introduce a redesigned and fully compatible mail merge system in early December, eliminating the limitations of the old Basic Authentication model and enabling use with all email account types. Included in APC25_22, the update delivers a modern interface, expanded capabilities, and a fast converter for legacy Word templates, making migration seamless. The same technology is now part of Act! Premium v27, unifying Web and Desktop with a shared template editor, centralized online storage, and support for Office 365, Gmail, and SMTP. It also enhances both one-to-one and one-to-many email workflows, with more improvements planned for future releases.

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ACT! PREMIUM CLOUD ENHANCEMENTS

APC 25_20 UPDATES

Users can now enjoy several usability enhancements across Act! Premium Cloud.

  • Users can now right-click to copy field values directly from the Contacts and Opportunities lists.
  • Users can now right-click on any form field on the Company, Contact, Group, or Opportunity detail pages to view a context menu with options such as Cut, Copy, Paste, and Lookup This Field Name.
  • Users with a large number of records in a list can now display up to 500 records per page.
  • The footer section on every page has been modified for better clarity and readability.
  • Added a "Today" option to the date picker for custom date fields on entity detail pages (e.g., Contacts, Groups, Opportunities).
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  • Why Act! Advantage Is the Best-Kept Secret in Marketing Platforms
  • Plan Your Email Marketing Campaign with a Landing Page Strategy in Mind
  • The Advantage of Integrating Email Marketing with your Website and Sales Systems
  • Act! Premium Cloud Updates - Mid October
  • Why Our Support Plans Are Non-Refundable: A Commitment to Your Solution
  • Rethinking Act! Advantage: A Smarter Alternative to Traditional Email Marketing Platforms
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